Atomic
From the piste to the powder, distant backcountry peaks to local Nordic tracks, Atomic exists to drive skiing forward.
Founded in 1955, Atomic makes the world’s finest winter sports equipment. For over 65 years, our products have helped redefine the skiing experience for skiers of all levels, from beginners taking their first turns to the greatest athletes pushing their boundaries at the very top of the sport.
Atomic has been based in the heart of the Austrian alps since its inception. Today it is the largest ski manufacturer in the world with 1000 in-house employees at our headquarters in the Pongau valley. Here, 60 kilometers south of Salzburg, Atomic produces over 400,000 pairs of skis annually. The entire Atomic family is unified by our shared values: innovation, authenticity, and a pioneering spirit. These values combine to allow Atomic to define the sport of skiing.